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How Bluffdale Dental Generated Over $1.1 Million In Sales
A local dental practice competing against corporate chains needed patients, not traffic. Google Ads built around booked appointments delivered seven figures in tracked revenue.
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About The Client
Bluffdale Dental provides general, cosmetic, and surgical dentistry with a focus on making quality care affordable for their local community. Like most independent practices, they were competing for patients against corporate dental chains with far bigger marketing budgets — so every advertising dollar had to produce measurable revenue, not just website visits.
$1.1M+
In Tracked Sales
67%
Increase In Lead Quality
26%
Higher Page Conversion Rate
25%
Lower Cost Per New Patient
The Goals
- More local patients: Reach people in the practice's service area actively searching for dental care — general, cosmetic, and surgical.
- Revenue, not clicks: Tie advertising directly to booked appointments and treatment revenue.
- Beat the 10% benchmark: Convert landing page visitors at well above the healthcare industry average.
- Compete with the chains: Win high-value searches against corporate practices with much larger budgets.
Our Approach
- Campaigns by treatment type: Separate campaigns for general, cosmetic, and surgical dentistry — each with its own keywords, ads, and landing page, because a teeth-whitening patient and an implant patient search very differently.
- Track to the dollar: Call tracking and form tracking connected every booked appointment back to the keyword that produced it.
What We Did
Dental clicks are expensive, so the first job was making sure none were wasted. We researched the local market — which treatments people searched for, what competitors bid on, and where the corporate chains were beatable — before a single ad went live.
Every campaign got a dedicated landing page built for one action: booking an appointment. Proof and reassurance up top, treatment details in plain language, and a prominent click-to-call for patients ready to pick up the phone.
From launch onward, we ran continuous A/B tests on ads and pages, shifting budget toward the treatments and keywords that produced booked patients at the lowest cost. That optimization loop — not a bigger budget — is what turned an independent practice's ad spend into more than $1.1 million in tracked sales.
Results
The campaigns paid for themselves many times over:
- Over $1.1 million in tracked sales from the campaigns
- A 59% increase in quality leads
- Landing page conversion rates of 25–37%
- Cost per new patient down 25%
Seven figures in tracked sales for an independent practice came from discipline, not budget: high-intent local keywords, landing pages built for booking, and testing that never stopped. Bluffdale Dental has since expanded the engagement — because when you can see exactly what marketing returns, spending more of it stops feeling like a gamble.
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Recognition
There Aren't Many Premier Google Partners. We're One Of Them.
Only a handful of pay-per-click management companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. We're proud to be part of that revered group.
Learn More About Us →Frequently Asked Questions
Fair questions to ask about anyone's case studies — including ours.
No agency can honestly promise you someone else's results — every market, budget, and business is different. What this case study shows is the mechanism: high-intent targeting, conversion-built landing pages, fast follow-up, and continuous testing. The mechanism transfers; the numbers depend on your market.
First leads typically arrive within two to four weeks of launch; stable, optimized cost-per-lead takes about ninety days. On the strategy call we'll give you a timeline based on your market — not a copy-pasted promise.
Almost certainly. We've run 1,400+ campaigns across trades, healthcare, legal, education, and e-commerce. The system — intent targeting, conversion pages, tracked follow-up — works wherever customers search before they buy.
Several of our clients speak for themselves on our video testimonials page, and for serious engagements we can arrange direct references. We'd rather you hear it from a client than from us.
Only with your written permission. Every number on this page is shared with the client's consent — we'd extend you exactly the same courtesy.
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