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What we've learned running 1,400+ campaigns — written for contractors, not marketers.
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Landing Pages for Foundation Contractors: Match the Page to the Problem
Homeowners search problems, not companies. A practical guide to landing pages for contractors: one page per problem, built to book the inspection.
Monzurul Hasan · Sep 13, 2026 · 8 min readMore From The Blog
Google Business Profile Suspended? The Service-Area Rules That Take Foundation Contractors Down
Why foundation and waterproofing companies get suspended more than most trades, what to do in the first hour, and how to appeal without burning your one shot.
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Facebook Ads for Foundation Repair: 60% of Your Competitors Are There. Only 14% Are on Google.
We checked 6,932 foundation and basement companies: four times as many run Meta ads as Google ads. When that works for foundation repair, and when it doesn't.
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Cost Per Lead vs Cost Per Job: The Only Marketing Number That Pays You
Cost per lead is the number every contractor quotes. Cost per job is the one that decides whether marketing made money. Here's the napkin math.
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Foundation Repair Website Design: Why Your Site Doesn't Book Inspections
Foundation repair website design, owner to owner: why homeowners cross your site off at 9pm, what books inspections instead, and a five-minute self-test.
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State of Foundation Repair Websites 2026: What 3,539 Contractor Sites Told Us
6,935 foundation and basement companies, 3,539 websites audited. One in eleven listed sites is dead and 63% are invisible to AI assistants.
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Foundation Repair SEO: What Actually Moves You Up the Local Results
The three layers of the local results page, why your Google Business Profile outranks your website, and the page structure that wins city searches.
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Local Services Ads for Foundation Repair: The Google Guaranteed Badge, Explained for Owners
Local services ads for contractors, explained plainly: how the Google Guaranteed badge works, why reviews set your rank, and how LSA fits with Search ads.
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How to Get Foundation Repair Leads: Every Channel Compared by Cost per Job
Shared leads, Google Ads, Local Services Ads, SEO, referrals — ranked by what one signed job actually costs, not what one lead costs.
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Why Your Google Ads Attract DIYers — and the Negative Keyword Fix
Negative keywords for contractor Google Ads, explained owner-to-owner: find the DIY clicks draining your budget and build the list that blocks them.
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Google Ads for Foundation Repair: What Works, What Wastes Money
The napkin math that makes Google Ads for foundation repair a decision instead of a gamble — plus the three leaks that waste budgets and when not to run ads.
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How Much Do Foundation Repair Leads Cost? Shared vs. Exclusive, With the Math
How much do foundation repair leads cost? Shared leads vs. exclusive leads from your own ads — with plain-language math on what a signed job really costs you.
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How Much Should a Local Service Business Spend on Google Ads?
No magic number — a napkin calculation. Set a Google Ads budget from job value, close rate and real click costs, with a worked example.
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Speed-to-Lead: Why the First Company to Answer Usually Wins the Job
A foundation lead fills out your form at 7:41 p.m. By 8:10, a competitor has the inspection booked. The real math of slow follow-up, and five fixes.
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