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How RoofCrafters Got 61 Exclusive Leads In Their First 30 Days
A local roofing contractor tired of paying for shared leads wanted their own pipeline. One month of focused Google Ads delivered 61 exclusive leads at a 30% conversion rate — at a 25% lower cost per lead.
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About The Client
Single RoofCrafters is a trusted local roofing contractor delivering high-quality installation and repair work. Their challenge was one every good contractor knows: lead-selling platforms hand the same homeowner to four competitors at once, and the fastest dialer wins. They wanted leads that belonged to them alone — from homeowners who had searched, clicked, and asked specifically for RoofCrafters.
61
Exclusive Leads In 30 Days
30%
Lead Conversion Rate
25%
Lower Cost Per Lead
38%
Better Cost Per New Client
The Goals
- Own the pipeline: Replace shared, resold leads with exclusive inquiries from local homeowners.
- Beat the 20% standard: Convert visitors to leads well above the roofing industry's typical rate.
- Fill the calendar: Turn website visits into scheduled roof inspections and consultations.
- Prove it with numbers: Track every call and form back to the ad that produced it.
Our Approach
- Service-specific campaigns: Separate campaigns for installation, repair, and inspection searches — each matched to its own ads and landing page, because "roof leaking now" and "new roof cost" are very different customers.
- Full conversion tracking: Calls and forms tracked from first click to booked inspection, so budget always flowed toward what actually produced jobs.
What We Did
We began with the competitive landscape: what local homeowners search when a roof fails, what competitors bid on, and where the wasted money hides. The answer was a localized, high-intent PPC strategy — visible only to homeowners in RoofCrafters' service area with a real roofing problem.
Ads were written around the concerns homeowners actually have — leaks, storm damage, replacement cost — and every service got a dedicated landing page with clear calls to action for booking an inspection or requesting a quote.
Then the testing never stopped: A/B tests on ad copy, page headlines, images, and calls to action, week after week. That's how conversion climbed to 30% while cost per lead fell 25% — the two numbers that usually move in opposite directions.
Results
Thirty days after launch, the scoreboard read:
- 61 exclusive leads in the first 30 days — no shared lists, no resold contacts
- A 30% conversion rate, half again above the 20% industry standard
- Cost per lead down 25% while volume grew
Every one of those 61 leads came to RoofCrafters and RoofCrafters alone — no racing three other contractors to a shared phone number. The campaign's first-month success turned a test budget into an ongoing engagement that continues to grow their business today.
Want Numbers Like These In Your Business?
The strategy call is free, the math is specific to your market, and there's no obligation. Worst case, you leave with a plan.
Book Your Free Strategy CallWe Developed A Great Partnership With Monzurul And His Team And Their Dedication To Our Digital Ads Campaign Is Evident In All Aspects Our Business Online. We Appreciate Their Attention To Details And Creative Approach To Bringing Our New Exhibit To Life Online.
Recognition
There Aren't Many Premier Google Partners. We're One Of Them.
Only a handful of pay-per-click management companies have earned Premier Partner Status. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. We're proud to be part of that revered group.
Learn More About Us →Frequently Asked Questions
Fair questions to ask about anyone's case studies — including ours.
No agency can honestly promise you someone else's results — every market, budget, and business is different. What this case study shows is the mechanism: high-intent targeting, conversion-built landing pages, fast follow-up, and continuous testing. The mechanism transfers; the numbers depend on your market.
First leads typically arrive within two to four weeks of launch; stable, optimized cost-per-lead takes about ninety days. On the strategy call we'll give you a timeline based on your market — not a copy-pasted promise.
Almost certainly. We've run 1,400+ campaigns across trades, healthcare, legal, education, and e-commerce. The system — intent targeting, conversion pages, tracked follow-up — works wherever customers search before they buy.
Several of our clients speak for themselves on our video testimonials page, and for serious engagements we can arrange direct references. We'd rather you hear it from a client than from us.
Only with your written permission. Every number on this page is shared with the client's consent — we'd extend you exactly the same courtesy.
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